INTRODUCTION TO YOUTUBE

  • Purpose & Result

    The first part is about the importance of video as a marketing tool and how to look at your goals to know how to structure your channel to appeal to your target audience and make them want more.

  • YouTube Setttings

    We go through all the most important settings to get you started. We make sure your channel looks attractive and is clear and comprehensible for new and returning viewers.

  • Optimisation

    We cover all the parts you need to optimise to ensure that your channel is unlocked to new viewers and that your videos can be found by anyone who’s interested in your topic, so your business can grow.

Choose Live Webinar Date:

Wednesday 28th October

Tuesday 17th November

Thursday 3rd December


Time: 10-12pm

Place: Online Zoom Webinar

Price: £45/pp

If you can't make the live webinar, you'll have access to the recording for 30 days.

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Parts covered:

INTRODUCTION TO YOUTUBE:
The value of YouTube for your business
Your Account, Channels and Playlists
YouTube as a social media platform

PURPOSE AND RESULT
Content Value
How to build up a following
Target Audience
Keywords
Monetisation
YouTube partnership and Regulation

YOUTUBE SETTINGS:
How the Artwork (channel banner) works
How to add external social media links to your channel
Setting up Playlists and what they do for you
Uploading and working on the backend of your Videos

YOUTUBE STUDIO:
The most essential parts of YouTube Studio
The importance of Analytics
The Ultimate Vlog structure for YouTube

OPTIMISING YOUR VIDEOS
The great importance of titling your videos
Creating Thumbnails
Optimizing your information
Adding End Cards
iCards and final tweaks

Price

  • Your Instructor

    Instructor Bio:

    Mi Elfverson is a business vlog expert and the founder of The Vlog Academy, supporting thousands of people to communicate better on video, get more confident in front of the camera and connect on a deeper level with a larger audience.

    Educated at Stockholm Film School, New York Film Academy and New York University, Mi has 25 years experience in high-end international film and video production. From Stockholm to LA, New York to London, Mi has worked with global brands and renowned Hollywood films, ranging from Kellogg's adverts to James Bond films. Mi is a regular keynote speaker and panellist at business conferences and educational institutions in the UK and internationally.

    Mi Elfverson

    Producer

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