LEARN THE MOST POWERFUL WAY TO ESTABLISH YOURSELF AND GROW YOUR BRAND

MAKE YOUR PASSION YOUR MISSION

In my programme I will help you to discover the simple steps you can take to establish your brand, grow it and make your target audience want to come back for more.

You'll get help creating an easy-to-follow content plan, so you always know how to communicate with your target audience to make true connections and make them come back for more.

I help you boost your confidence, find a stronger voice (literally!) get seen and heard, connect on a deeper level and grow a larger audience.

I offer caring and nurturing support for women who are a bit afraid of blowing their own trumpet.

If you are passionate about what you do and want share your message online, without losing your authenticity, Eye Storm is made for you.



LEARN WHAT SOCIAL MEDIA CONTENT WORKS

THE FASTEST WAY TO GROW YOUR BRAND

  • CLARITY

    Get clear on your brand story as well as how to find your target audience and what they need from you. Deliver purposeful messages, create consistency and flow.

  • CONFIDENCE

    Forget your fears and get comfortable both in front and behind the camera. Step into your power and become the go-to expert in your field by increasing your visibility online.

  • CONTROL

    Take control of your fears as well as your future by creating a very simple but long-lasting content plan that doesn't need to be constantly updated in complex Excel spreadsheets.

HOW DOES IT WORK?

EYE STORM IS AN ONLINE MEMBERSHIP PROGRAMME YOU DO IN YOUR OWN TIME, BUT YOU CONNECT WITH MI AND A GROUP ON FACEBOOK. 

• An initial 6-week foundation with weekly training modules

• An ongoing membership with continued training and an accountability group on Facebook at £29/month (you may cancel any time after 3 months)

• Weekly social media tasks 

• Further monthly training with Mi and other industry experts

• Weekly Q&A online

• Weekly Share Day so you can get feedback and the group can help supporting your posts

The 6 modules contain training videos, learning checks and worksheets that you can complete in your own time.

You also get access to a closed Facebook group with Mi Elfverson and other supportive women, where you can ask questions, get further training, share your videos and get feedback on them before you put them out in public, see what videos other people create and get continued fun and inspirational material.

WHEN YOU SIGN UP:

You will get a weekly Email with access to one video module each week for 6 weeks plus you can join the closed Facebook group.

After the 6 weeks, you will keep getting valuable content in the form of webinars and talks plus all the interaction and events in the closed Facebook group.

REVIEWS:

Visibility training for women who mean business

  • Judith Rayner

    “The content and value in the course is incredible and the level of knowledge, encouragement and feedback from Mi is so hugely valuable. I would highly recommend it to anyone wanting to get more confident in their visibility and up-level their skil...”

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    “The content and value in the course is incredible and the level of knowledge, encouragement and feedback from Mi is so hugely valuable. I would highly recommend it to anyone wanting to get more confident in their visibility and up-level their skills not just in video but in getting their real message across. Thank you Mi”

    Read Less
  • jo godden

    “Feeling comfortable in front of the camera is not always easy for anyone, let alone a woman of a certain age! Mi gives simple instructions and encouragement to go from baby steps to giant steps. Now I love having online chats and talks and to say...”

    Read More

    “Feeling comfortable in front of the camera is not always easy for anyone, let alone a woman of a certain age! Mi gives simple instructions and encouragement to go from baby steps to giant steps. Now I love having online chats and talks and to say I have become empowered sounds like a cliche but is totally true! Thoroughly recommend. ”

    Read Less

WHAT DO YOU GET?

  • 6 x Video Modules (one a week) with mindset training, brand guidance, camera training, content planning, confidence and action points

  • Workbook including video and content planners

  • Direct access to Mi Elfverson in closed Facebook group

  • Thursday Q&A in Facebook group

  • Tuesday Share Day: Share your posts with the group for support

  • The 5-Day Vlock Buster (This is run 3 x times a year)

  • An amazing group of supportive female business owners

SOME PREVIOUS CLIENTS

I'm proud to have worked with some amazing people

  • London School of Economics
  • UEFA
  • British Gas
  • King's College London
  • House of Colour

ABOUT THE INSTRUCTOR

Mi Elfverson, Founder of The Vlog Academy


Hi there, my name is Mi Elfverson, I'm the founder of The Vlog Academy. I'm a video producer and a vlog coach. I've created the Eye Storm programme just for women because over the years when I've been working with mixed groups, I've noticed women need a different type of support. We simply have different blocks, needs and wishes.

I'M ON A MISSION TO GET MORE WOMEN SEEN AS EXPERTS IN THEIR FIELD. 

It's time for women to step up, stop hiding and claim their space.

I've been working in film, TV and video production for 30 years, on massive commercial shoots like Volvo, Ericson and Kellogg's as well as on Harry Potter and Bond films.

Not only have I learnt what goes on in front of the camera as well as behind the camera, but I've also learnt what it takes to run a business.

I've finally found a spot where I feel more in flow than ever before: working as a visibility coach to help thousands of people grow their online presence.

I've been coaching organisations and personal brands, from TEDx speakers to UEFA footballers, to get them more confident and to fine-tune their content so it's more compelling for the viewer.

The interaction with my members is where I thrive most of all - I love getting an understanding of their mission and goal, and finding the best visibility strategy for them, boost their confidence and get them on the right path as quickly as possible.

I hope to see you within the EYE STORM ACADEMY.

JOIN EYE STORM NOW

Boost yourself and your business

JOIN NOW

WHAT WILL YOU GET FROM EYE STORM?

CLARITY

  • Get your visual content plan in place
  • Implement brand consistency
  • Find out the basic equipment you need to raise the quality of your videos
  • Get tools and practice to build up your camera confidence 
  • Find clarity on what social media platforms you should use
  • Find your consistent Video Persona
  • Understand how to optimise your content to reach your audience

CONFIDENCE

  • Make your passion visible
  • Get to know your voice
  • Get away from self-criticism and bring out your charisma
  • Test your videos and get feedback from the group
  • Understand why you're unique and start showing it
  • Learn how to sell without having to blow your own trumpet

CONTROL

  • Take control of your future by understanding your own brand positioning and strengths
  • Learn some tips on how to control your fears and worries
  • Create a simple yet powerful content plan that you always can tap into
  • Understand the true science behind stories that hook your audience

BONUS MATERIAL

Included in the Eye Storm programme

  • Bonus material 1

    Extra industry expert webinars eg BBC Radio 2 presenter Janey Lee Grace and our voice coach Maria Wilhelmsson

  • Bonus material 2

    5-day Vlock Buster* (Value: £325) Daily video challenge with feedback from Mi and from the group.

    *This is run 3/times a year.

  • Bonus material 3

    Social Media Planners (Value: £19) and Visual Persona Tool (Value: £29)

JOIN EYESTORM 2020